Virginia is not just for lovers; it’s also for adventurers, explorers, foodies and anyone with a passion for unique experiences. If you’ve ever driven through this picturesque state, you might have noticed giant “LOVE” signs popping up in various locations. These signs aren’t just artistic installations—they’re part of Virginia’s broader campaign to spread a message of love and to celebrate the state’s rich culture and scenic beauty. Let’s embark on a journey to uncover the charm and significance of Virginia’s LOVE signs.
The Origin of the LOVE Signs
The LOVE signs are part of the “Virginia is for Lovers” tourism campaign, which has been a beacon of hospitality since 1969. Initially designed to promote Virginia’s appeal as a romantic destination, the campaign has evolved to embody a broader message of love for family, adventure, music, and the great outdoors. The LOVE signs, introduced as part of the campaign’s 40th anniversary in 2009, have become iconic symbols representing this ethos.
As many times as I had visited the state, I never knew about these Love signs until my best friend introduced me to the one in Manassas in 2016. Ever since then, my husband and I always say whenever we are in Virginia, we have to find a new Love sign to take a picture in front of.
Spreading Love Across the State
Scattered across the state, each LOVE sign is unique, often reflecting the character and heritage of its location. From the coastal towns to the mountainous regions, these signs invite visitors to explore Virginia’s diverse landscapes and communities.
When I visit Virginia, I’m typically always in one region or another, which is helpful to find the LOVE signs. As of July 2024, there are 331 LOVEworks signs scattered throughout 10 regions. To break it down:
- Central Virginia – 10
- Blue Ridge Highlands – 48
- Hampton Roads – 41
- Northern Virginia – 40
- Virginia Mountains – 32
- Shenandoah Valley – 29
- Heart of Appalachia – 26
- Southern Virginia – 20
- Chesapeake Bay – 19
- Eastern Shore – 5
So far, I have been able to find 23 #LoveVA #LOVEworks signs.
Notable Locations
Some of the more notable signs that capture the essence of their surroundings include:
- Virginia Beach – Multiple LOVE signs can be found throughout this beach town.
- Charlottesville – Home to not only the University of Virginia, Charlottesville is home to at least 4 signs that I cannot wait to find on my next visit to see family
- Eastern Shore – Home to 5 LOVEwork signs, these are not miss stops when travelling the route of the Bay Bridge Tunnel.
A Trail of Love
The Virginia LOVEworks program has created a trail of over 300 signs, each offering a perfect backdrop for photos and a chance to explore Virginia’s many attractions. These signs are not just landmarks but are part of a broader experience that includes local eateries, shops, and cultural sites. Visitors are encouraged to document their travels using the hashtag #LOVEVA, creating a virtual tapestry of shared moments and adventures.
Crafting Your Own Love Story
Whether you’re a resident or a visitor, discovering these LOVE signs is a delightful way to connect with Virginia’s essence. Each sign is an invitation to explore the local area, meet new people, and create lasting memories. They stand as beacons of creativity and community, each telling a story of its locale and the people who cherish it.
As you travel through Virginia, let the LOVE signs guide you to hidden gems and well-known treasures alike. Embrace the adventure, the culture, and the love that this beautiful state has to offer.
Share Your LOVE
Have you visited any of the LOVE signs in Virginia? Share your favorite moments and destinations with us in the comments below. And remember, in Virginia, love is always just around the corner.
